Make each clothing live longer

Clothing and how we carelessly consume it has tremendous impact on the environment. I say it is about time we dust off some old habits in order to make each piece live as long as possible.

According to businessoffasion.com  and National Geographic the fashion and textile industry is the second biggest polluter only outcompeted by the oil industry. It easily takes roughly 20,000 litres of water to produce 1kg of cotton equal to one single t-shirt and a pair of jeans. Moreover an overwhelming number of 8,000 different chemicals are used to turn raw materials into clothing while putting both unprotected labour forces and end-users at risk.

In Denmark we are concerned about the environment and we like to believe we live accordingly. On fashion consumption we are however far above (35 percent) the world average and the worst in the Nordic countries wrote DR in December 2013. DR further concluded that our consumption has increased by 20 percent to 16 kg each year since 2000.  I wonder did we really need more or did we just get a good deal!? Being a Dane I know we sure like a good bargain.

I suggest a focus on fashion similar to recents years’ focus on food waste. Use less, use more consciously and last but not least take care of what we already have in our closets. At least this is a journey I have embarked and mending is one of the roads I’ll be traveling.

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